Roo-Tid

We are Carly & Rob, owners of Roo-tid, a design studio in the UK.

We specialise in illustrating beautiful, high quality fabrics; thoughtfully designed with concepts that encourage a sense of staying true to oneself and feeling rooted.

With a quick glance or touch, we like to think our designs can catapult one from the autopilot mind and into a moment of calmness and self reflection with a little inner smile!

We are passionate about where and how our fabrics are made. Working closely with manufacturers who produce eco-friendly fibres, all while adhering to ethical working conditions.

We strongly believe in being creative the responsible way!

New Collection-Connect -Launching October 30th 2024

This collection is a celebration of friendship. Where true connection can feel like stardust; an unspoken, magnetic vibration dancing between individuals, like magic for the soul.

‘Connect’ is a concept that encourages a sense of self. To fully embrace the quirks and differences one has to offer and to never shine smaller. To be unapologetically authentic and to surround oneself with like-minded individuals. People who will celebrate the wins, soothe the lows and fill the bucket full with gratitude.

This collection highlights that sense of belonging through the most unlikely of animal companions. From the authentic tiger to the courageous snail. All bound together with a scattering of pansies, a floral known to symbolise kindness, honesty and loyalty.

Allow this collection to be a gentle reminder to be your realest, weirdest self and your tribe will find you.

Feel heard. Feel seen. Feel valued.